Tom Metcalf Design - Graphic Design and Layout for Adventure Photography

Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Michael Clark, editor; Matt Paden, editor; Thom Gaines, cover designer

Tom Metcalf Design - Logo, Identity and Branding for the Early Girl Eatery

Early Girl Eatery opened its doors in mid October of 2001. Centrally located in downtown Asheville on historic Wall Street, the critically-acclaimed Eatery offers delicious southern food in a casual, charming atmosphere. Client: Early Girl Eatery Techniques used:; Adobe Illustrator, Adobe Photoshop Partners: SusanMcBrideDesign.com Logo design and development.

Tom Metcalf Design - Graphic Design and Layout for High Dynamic Range Digital Photography"

It’s the latest and hottest technique, made possible only through digital. High Dynamic Range photography is the process of taking several pictures of a scene at various exposures, then merging them into one file. So the entire photo can look crisp and detailed, from highlights to midtones to shadows—and photographers needn’t sacrifice any part of their image. And the best way to master this exciting technology is with this thorough, easy-to-follow, and visually spectacular guide. No other title does justice to these cutting-edge techniques, which actually take the viewer into worlds far beyond normal photography—sometimes even beyond normal human perception. Ferrell McCollough, a widely respected photographer, pushes the boundaries and inspires others to pursue their artistic vision, too. The amazing results simply can’t be achieved any other way. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Ferrell McCollough, author; Haley Pritchard, editor; Thom Gaines, cover designer

Tom Metcalf Design - Graphic Design and Layout for Complete Guide to Digital Infrared Photography

Cameras can capture what the eye can’t perceive: the presence of infrared light. And shooting infrared (IR) with a digital camera makes it easier than ever to create distinctively dreamlike, high-contrast black-and-white pictures. Using a wealth of stunning images, this thorough resource explores the technical and creative possibilities of this unique and increasingly popular medium. Get tips on focus and exposure; IR filters; and having a camera converted to shoot specifically in infrared. Follow instructions for processing and printing the photos—including toner effects and faux color. One glance through this guide and it’s clear why infrared pictures are fun to take and beautiful to look at. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Joe Farace, author; Kevin Kopp, editor; Thom Gaines, cover designer

Tom Metcalf Design - Graphic Design and Layout for Caopturing Mood, Ambience & Dramatic Effects"

Photographers who need help getting in the mood and expanding their creative potential will find the guidance they’ve been seeking in this beautiful reference book. Using his most breathtaking work as examples, noted photographer Joseph Meehan demonstrates how to take photos that go beyond mere representation to make a statement, convey a feeling, or capture an emotional atmosphere.

Learn how the four basic qualities of light (color, contrast, direction and intensity) can enhance a picture. Add drama by working with different lens focal lengths, aspect ratios, filters, and white balance. Whether the weather is grey and brooding or bright and sunny, use it to add ambience to a photo.

This is a must-have how-to for all photographers wishing to imbue their images with personal expression. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Joseph Meehan, author

Tom Metcalf Design - Advertising and Marketing for Muse Hair Salon"

After 25 years in the business, J. Sherman has learned that a hair stylist needs to listen to his clients -- and understand what they really mean. Sometimes, customers want Sherman to give them a reality check on a particular style. He's also learned that "short" doesn't mean the same thing to all people.

Sherman hails from a family of South Dakota "hair people," he reveals (including his father, mother, three sisters and even his son). After a stint in the Marine Corps, he decided to follow in the family tradition. An eight-year Asheville resident, the hair guru opened his own shop, Muse Hair Studio, in September of 2008.

"The bottom line: I'm really passionate about hair," proclaims Sherman. "That's why I named my salon Muse. Because Muse is a passion." -- TR

Find J. Sherman at Muse Hair Studio in the Haywood Park atrium, 46 Haywood St., Asheville, 225-7777. Client: Muse Hair Salon

Tom Metcalf Design - Graphic Design and Layout for How To Make Money with Digital Photography"

Whether you're toying with selling a few of your favorite digital photos or hoping to go completely professional, you need to read this comprehensive analysis of the business. It's utterly realistic about what to expect and how to gauge your own aptitude for making it in this highly competitive arena. The author, himself the owner of an extremely successful online stock photography company, begins by debunking misconceptions and defining the various possibilities open to photographers so they can pinpoint a compatible business model. An overview examines the different types of equipment and how they increase sales potential, and you're also given the lowdown on image management, advice on dealing with legal issues, ideas for establishing an online presence, and guidance on identifying buyers for your product. Client: Lark Digital Photography/Sterling Books Techniques used: Quark Express, Adobe Photoshop Partners: Dan Heller, author; Haley Pritchard, editor; Thom Gaines, cover designer

Tom Metcalf Design - Graphic Design and Layout for 500 Teapots"

It’s a fabulous source book with 500 of the most creative teapots ever. From handbuilt to wheel-thrown, functional to sculptural, traditional to funky, there’s a bit of everything in this artistic celebration. Some find inspiration in classic Asian designs. Others take a figurative approach. Still more look to the natural world. Browse through a variety of surface treatments, from intricate carved forms to narrative painted patterns. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Suzanne Tourtillott, editor; Thom Gaines, cover designer

Tom Metcalf Design - Photography Art Direction

Tom worked closely with a team of photographers, editors and authors to produce these photos for Lark Books. He was responsible for choosing models and props, styling, concepting locations and budgeting. Client: Lark Books Techniques used: Photography Art Direction, Set Design

Tom Metcalf Design - Graphic Design and Layout for Digital Masters People Photography: Capturing Lifestyle for Art & Stock"

Photographer Nancy Brown is truly a genius of the digital world. A successful former model who moved behind the camera, she excels at connecting with people and capturing lifestyle, trends, and “the look” she wants. Her simple yet elegant photos show people living in the moment and enjoying life. How does she create such evocative shots? Nancy takes us on location and reveals how she makes the most of her subjects and their surroundings. From creating and selling stock photography, to working with people, to enhancing the images in the computer, it’s all here with advice you can apply to your own photography. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Nancy Brown, author; Kara Arndt, editor; Thom Gaines, cover designer

Tom Metcalf Design - Graphic Design and Layout for Art Cars: The Cars, the Artists, the Obsession, the Craft"

Have you ever seen a truck with 1,480 spoons riveted onto it, a car with a working waterfall, or a motorcycle that resembles a hamburger? Well-known author, filmmaker, and art car visionary Harrod Blank takes you on a tour of more than 100 fantastic vehicles that have been turned into genuine works of art as intriguing as they are striking. Are they symbols of personal freedom, rebellious inventions, or fantasies made into reality? Pour over the more than 300 lavish photographs as you learn the fascinating stories of the artists behind the designs. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Harrod Bland, author; Janice Eaton Kilby, editor; Barbara Zaretsky, cover designer

Tom Metcalf Design - Logo, Identity and Branding for Abode Real Estate"

Abode Real Estate is a premier agent of Keller Williams Realty with agents in Atlanta and Asheville. This realty firm needed an entire identity package including logo, tagline, business cards, signage and other marketing materials. Client: Abode Real Estate Techniques used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Tom Metcalf Design - Photography Art Direction"

Tom worked closely with a team of photographers, editors and authors to produce these photos for Lark Books. He was responsible for set design, styling, concepting locations and budgeting. This series of photos, for a book about table top gardens, was shot at five different locations. Client: Lark Books Photography Art Direction, Set Design Steve Mann, Photographer

Tom Metcalf Design - Graphic Design for Leica M8 Digital Photography Manual"

Leica makes the world’s premiere luxury rangefinder camera system—and here’s the definitive guide to using the magnificent Leica M8 digital camera, as well as its brand-new complementary model, the M8.2. It’s written specifically for the many Leica photographers who want to take full advantage of a digital Leica’s potential and produce the very best pictures possible. Client: Lark Digital Photography/Sterling Techniques used Quark Express, Adobe Photoshop Partners: Brian Bower, author; Kevin Kopp, Editor; Thom Gaines, Cover Designer

Tom Metcalf Design - Graphic Design and Layout for The Magic of Digital Nature Photography"

For anyone who has tried to capture a blazing sunset or catch the stark and simple beauty of bare tree limbs in winter, this manual will prove irresistible. Rather than providing ideas of what to photograph, Sheppard presents invaluable insider techniques and insights: use a histogram to get the ideal exposure, or white balance to create atmospheric images. Find out how to shoot crisp close-ups or awe-inspiring panoramic shots, and how to enhance pictures by using filters such as grads and polarizers. See how computer and image-editing software can turn ordinary images into extraordinary photos. Each section lists 10 Quick Tips for handling common outdoor photography challenges. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Rob Sheppard, author

Tom Metcalf Design - Logo, Identity and Branding for Kamp Studio, Asheville NC"

Kamp Studio in Asheville is now designing and installing kitchens, built-ins, bathrooms, and other architectural woodworking projects! Please contact Kamp Studio directly for a site visit, consultation and estimate. Client: Rob Helmkamp, Kamp Studio Techniques used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Tom Metcalf Design - Photography Art Direction"

Tom worked closely with a team of photographers, editors and authors to produce these photos for Lark Books. The photos were shot on location at the Grove Park Inn - the book, written by one of the Grove Park Inn's chefs, is about fun hip cookies. Tom was responsible for props, styling, working on location and budgeting. Client:">Lark Books Techniques used: Photography Art Direction, Set Design Partners: Sandra Stambaugh

Tom Metcalf Design - Logo, Identity and Branding for Sustainable Health Acupuncture

Sustainable Health Acupuncture is dedicated to providing the highest quality natural health care to the Asheville area. Our studio is a warm and welcoming space where you can receive treatments for a wide variety of complaints, or just come for a "tune-up." It is a sacred space where you can come to be heard and taken care of. A space where you (and I) can simply focus on you and your health.

I use a variety of modalities to help you achieve balance: acupuncture, herbal therapy, and dietary and lifestyle recommendations, among others. Each treatment is tailored to you based on your presenting symptoms and overall underlying pattern. This is a concept that is unique to eastern medicines. My goal is not only to allay your symptoms, but treat the root of your problem. < Client: Liz Roseman, Sustainable Health Acupunture Techniques used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator Business card.

Tom Metcalf Design - Graphic Design and Layout for Hardware Style: 100 Creative Decorating Ideas Using Materials from Every Aisle of the Home Center Store"

It's the most creative how-to book to come along in years! These 100 great ideas will change the way do-it-yourselfers look at their local home improvement center--and revolutionize home décor. With a layout inspired by the store's floor plan, this abundantly photographed guide tours all the different departments, from plumbing to hardware, electrical to lawn and garden, suggesting a host of imaginative ways to use what's on the shelves. Many of the projects take advantage of the latest decorating trend, repurposing, where items conceived for one function are used in an entirely different, original way. With only basic techniques, craft curtain tiebacks from welded chain, transform glass or metal screens into coasters, turn copper plumping pipe into candleholders, and much more. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Marthe Le Van, author; Barbara Zaretsky, cover designer

Tom Metcalf Design - Logo, Identity and Branding for Shay"

Client: Shay Amber Techniques used: Adobe Photoshop, Adobe Illustrator Business card in black and white.

Tom Metcalf Design - Logo Design for Appalachian Creek Nursery & Landscape"

Appalachian Creek is a nursery in Swannanoa, North Carolina, that specializes in organic plants and natural landscaping. Client: Appalachian Creek Nursery & Landscape Techniques used: Adobe InDesign, Adobe Photoshop

Tom Metcalf Design - Photography Art Direction"

Tom worked closely with a team of photographers, editors and authors to produce these photos for Lark Books. He was responsible for set design, styling, concepting locations and budgeting. These photos, for various books, were shot on location. Client: Lark Books Techniques used: Photogrpahy Art Direction, Set Design

Tom Metcalf Design - Graphic Design and Layout for Photographing Arts, Crafts and Collectibles"

A classic reference enters the digital age! The long anticipated update of Steve Meltzer’s Photographing Your Craftwork is here—and finally artists have a guide that helps them produce high quality images of their work. Cutting through the jargon and hype around digital photography, Meltzer explains in plain language how digital cameras operate, and explores specific techniques for lighting and photographing jewelry, pottery, glass, installed art, stamps, coins, dolls, and other collectibles. Because a great portfolio and smart use of the internet are so important for professional success, there’s also advice on using such photo editing programs as Adobe™ Photoshop® and CorelPHOTO-PAINT Pro® to turn images into great photographic prints, exciting websites, eye-catching marketing materials, and submissions for exhibition jurying. A Selection of the Crafter's Choice Book Club. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Steve Meltzer, author; Kevin Kopp, editor; Thom Gaines, cover designer

Tom Metcalf Design - Advertising and Marketing"

Client: Atlanta Modern Home Tour Techniques used: Adobe InDesign, Adobe Photoshop

Tom Metcalf Design - Photography Art Direction"

Tom worked closely with a team of photographers, editors and authors to produce these photos for Lark Books. He was responsible for choosing models and props, styling, concepting locations and budgeting. Client:Lark Books Techniques used: Photography Art Direction, Set Design Partners: Stuart O'Shields, Photographer

Tom Metcalf Design - Graphic Design and Layout for Digital Masters Travel Photography"

As we travel to new places, digital camera in hand, we all feel the desire to capture them forever in images: the scenic vistas, the unique architecture, the people who inhabit that landscape. With this magnificent new study, award-winning National Geographic photographer Bob Krist can help us achieve our goal. It’s distinguished from other digital how-tos by its comprehensive scope, easy-to-grasp explanations, inspirational attitude, and upscale aesthetics.

Krist examines the technological aspects of shooting digitally on location, and explains how to select the right equipment, from cameras and lenses to flashes and tripods. He offers tips for saving, backing up, and sending images on the road, and gets to the heart of what it takes to portray the true spirit of your subject. He poses such questions as: What makes a truly great photograph? How can you create a well-rounded portrait of a place through its geography, people, and culture? The answers are all illustrated with the author’s collection of stunning travel photography to inspire us along the way. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Bob Krist, author; Kara Arndt, editor; Thom Gaines, cover designer

Tom Metcalf Design - Graphic Design and Layout for Fiberarts Design Book 7"

For more than 20 years, The Fiberarts Design Book series has documented the evolution of contemporary textile art, earning praise from such publications as The New York Times in the process. These lushly illustrated volumes have provided precious source material for crafters, artists, critics, art historians, and all admirers of good design. Once again, for the seventh time, Fiberarts offers a dazzling selection: 550 works were chosen from 6,000 entries from around the world and honored for their innovative design and technical expertise. From sophisticated tapestries to bold surfaces to abundant quilts, they represent the depth and diversity of today's best work. Client: Lark Digital Photography/Sterling Techniques used: Quark Express, Adobe Photoshop Partners: Susan Mowery Kieffer, editor; Morgan Clifford, cover designer

Website by Courtney Tiberio of Lucky Studio, Asheville NC.